Paris Saint-Germain is undergoing a quiet revolution — not on the pitch, but behind the scenes. With PSG Labs, the club is reinventing itself as a tech-driven brand, blending elite sport with cutting-edge innovation.
This isn’t a marketing stunt. PSG Labs is a high-impact accelerator designed to connect mature startups with the realities of top-level football. With hubs in Doha and Station F in Paris, PSG is embedding itself in the heart of global innovation.
Selected companies gain direct access to club operations, expert mentorship, and the visibility of one of the world’s most powerful sports brands. But the vision goes deeper: PSG aims to build a resilient global brand, no longer dependent on match results.
By investing in AI, Web3, immersive content, and smart infrastructure, the club is positioning itself as a tech player. The new Campus PSG in Poissy serves as a living lab, where innovations are tested alongside elite athletes.
With 80% of its global fanbase under 34, PSG speaks the language of the digital generation — NFTs, metaverse, augmented reality. And it’s building the tools to engage them for decades to come.
Flagship projects include:
- - PlayerID: a blockchain platform giving athletes control and monetization of their performance data.
- - CrowdIQ: a real-time system that quantifies stadium atmosphere using sound and computer vision.
PSG isn’t adapting to the future. It’s shaping it.
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